He conceives and drives the overall corporate strategy, innovation roadmaps and digital business plans for clients. Ashwin specializes in conceptualization and creation of sales tools, concepts and unique user experiences for search and social marketing.
Ashwin is passionate about empowering Businesses and Individuals to market and achieve their Digital Business Growth Potential. Ashwin provides strong Digital Marketing and Business Leadership by applying and practicing the three main pillars behind a successful Digital Marketing Strategy (Creativity, Logic and the much needed understanding of Digital Science and Informatics). He is one of the few marketing heads from India who has had functions like sales and technology under a marketing mandate- A mandate for transformational marketing to drive revenues and profits. An expert in consumer engagement, digital business transformation and digital business planning. A ‘natural’ when it comes to ideation, conceptualization and creativity.
During his career, he has seen and contributed to Digital Businesses from different view points. First as a Bioinformatician at University Health Research Center in Finland. Subsequently, as a Senior Marketing Leader when he perhaps set up one of the earliest digital marketing departments in the HealthCare and -OMICs space in India. He is a Hands-On Entrepreneur and Digital Business Leader. His mandates in JugularSocial over the years have ranged from putting digital business plans, planning go-to market strategy, planning business transformation roadmaps (new revenue streams/technology integrations/training), planning campaign strategy on social media, search, content networks, setting up marketing automation and integrated business analytics besides crafting creative concepts, designs and communication for advertisements, websites and campaigns. According to him, these are fundamental traits needed in a Digital Business Leader for growing a Business Digitally. Jugular which is uniquely positioned as The Digital Business Department, is the journey to institutionalize this expertise.
He has been selected for the UKTI Global Entrepreneur Program besides being a Startup Leadership Program 2011 fellow, a 2005 World Life Science Forum BiovisionNxt fellow and an MIT Tech Review India nominee, He was also selected for the British Council, Young Creative Entrepreneur Awards.