#FoodforDigitalThought from your #DigitalBusinessDepartment
This digest is an important one. We have exclusive insights about new features on LinkedIn and Facebook that are likely to drive your 2019 content strategy on these channels. We promise that from january onwards, this whatsapp digest will transition into a video format that will make it easier for you consume all these important updates that can drive your digital brand growth. You can still find the verbose version on the web edition.
November is an important time of the year for the digital landscape. It’s that time of the year when enterprises (and enterprising individuals!) look back on all the key performance metrics and plan ahead for the new digital season. Here are some important questions we should start answering together.
How are your customers responding to your vision? How are your digital channels performing compared the year before? What’s driving customer loyalty and referrals? Which customer experiences should you be introducing? Which keywords are actually going to drive your search market share? Which influencers are going to drive your online share of voice? Has your content strategy been crisp, connectable, endearing and valuable to that internet audience that spends less than 10 seconds on an average for every scroll they make as they wade through the sea of social media timeline content? How have you grown your customer facing digital assets? Are you incentivizing and encouraging your most important online influencers (employees, customers, brand loyalists)?
We will be answering some of these important questions together in the coming weeks and the month ahead.
LinkedIn is opening up a beta version of the content recommendation engine for LinkedIn corporate pages. It seems to be similar in genre to Medium.com, which is progressively becoming the defecto content discovery engine. Both medium and linkedin’s content discovery engines are going to drive our content recommendations for our partner clients on these channels in 2019.
Facebook has just rolled out a feature where one can watch any posted video together with your friends on Facebook. This in many ways is the most disruptive development in the online landscape. It’s likely to influence the way movies are released and videos are consumed. This by far is going to be the biggest competitor to the likes of YouTube, Netflix and Hotstar. If video content produced by brands are cinematic and emotionally connectable, there is an opportunity to creative massive word of mouth and brand recall. We will be increasingly recommending seperate budgets allocated for video production in 2019 foreseeing the opportunity ahead.
Before we wrap up this digest, I also take this opportunity to congratulate Godaddy for achieving a phenomenal milestone of having served 1 million customers in India. Godaddy is one of our key digital activation partners. With their range of products and our expertise, we are super excited about helping our client partners create formidable online brand identities. Godaddy was also pretty brave in giving me a chance to make my modelling and acting debut in this milestone video 😉
That’s a wrap. More exclusive food for digital thoughts in December!