The 2019 Digital Prelude

May 9, 2019

#FoodforDigitalThought from your #DigitalBusinessDepartment

This digest is an important one. We have exclusive insights about new features on LinkedIn and Facebook that are likely to drive your 2019 content strategy on these channels. We promise that from january onwards, this whatsapp digest will transition into a video format that will make it easier for you consume all these important updates that can drive your digital brand growth. You can still find the verbose version on the web edition.

November is an important time of the year for the digital landscape. It’s that time of the year when enterprises (and enterprising individuals!) look back on all the key performance metrics and plan ahead for the new digital season. Here are some important questions we should start answering together.

How are your customers responding to your vision? How are your digital channels performing compared the year before? What’s driving customer loyalty and referrals? Which customer experiences should you be introducing? Which keywords are actually going to drive your search market share? Which influencers are going to drive your online share of voice? Has your content strategy been crisp, connectable, endearing and valuable to that internet audience that spends less than 10 seconds on an average for every scroll they make as they wade through the sea of social media timeline content? How have you grown your customer facing digital assets? Are you incentivizing and encouraging your most important online influencers (employees, customers, brand loyalists)?

We will be answering some of these important questions together in the coming weeks and the month ahead.

LinkedIn is opening up a beta version of the content recommendation engine for LinkedIn corporate pages. It seems to be similar in genre to Medium.com, which is progressively becoming the defecto content discovery engine. Both medium and linkedin’s content discovery engines are going to drive our content recommendations for our partner clients on these channels in 2019.

Facebook has just rolled out a feature where one can watch any posted video together with your friends on Facebook. This in many ways is the most disruptive development in the online landscape. It’s likely to influence the way movies are released and videos are consumed. This by far is going to be the biggest competitor to the likes of YouTube, Netflix and Hotstar. If video content produced by brands are cinematic and emotionally connectable, there is an opportunity to creative massive word of mouth and brand recall. We will be increasingly recommending seperate budgets allocated for video production in 2019 foreseeing the opportunity ahead.

Before we wrap up this digest, I also take this opportunity to congratulate Godaddy for achieving a phenomenal milestone of having served 1 million customers in India. Godaddy is one of our key digital activation partners. With their range of products and our expertise, we are super excited about helping our client partners create formidable online brand identities. Godaddy was also pretty brave in giving me a chance to make my modelling and acting debut in this milestone video 😉

That’s a wrap. More exclusive food for digital thoughts in December!

Anyone for creating an ecosystem for sustain first, scale next enterprises?

Sep 10, 2018

A slight drift from the usual digital ramblings:) Bumped into this awesome thread on fund raising by founder of Mixpanel on their fund raising journey and adventures. The few lines he has shared is perhaps going to save years of fund raising experiments for startup founders and for investors who are looking to spot that secret mojo in entrepreneurs! This one is a gem:) Mixpanel by the way is a powerful mobile analytics platform.

https://mobile.twitter.com/Suhail/status/996767927465529344

On a different note, I think fund raising is romanticized way too much as a metric in a startup journey. It is a good story to believe or fall in love with, but the reality is that less than 1% get lucky. There is also nothing to be proud about times when one was going to run out of money soon and that some Angel bailed them out just in time for helping them live another day. This could be an annecdote for how luck can play a role, but definitely not an example for role modelling!

The grittier and more realistic journeys are those who had no angels and piggy banks to fall back on.

Those few from the 99% drive the economy of the country. Those who had no choice but to be profitable and sustainable first before they scaled anything. Those who had no choice but to persistently innovate and add value. Those whose biggest investors are their customers…

It is important to create an ecosystem of realism which can help entrepreneurs to persevere and build companies that last. An ecosystem that can inspire others to persevere to succeed instead of thinking funding decides whether one should pack their bags on sprint a marathon.

Celebrating the three pillars of your Digital Business Department

Aug 18, 2018

Jugular’s existence hinges on its three pillars. Customer Partners who find value in us. Employed Partners who deliver this value. Vendor Partners who bring in varied expertise in a constant state of skill flux. We do not cut any corners when it comes to these pillars. We take pride in them. We try our best to ensure that we are a progressive organization for them to work with. 

I take this opportunity to institutionalize our first inaugural awards to simply convey how thankful, we are to all these three pillars.

No glitter, no vested interest (except their growth), no large staged settings and no artificially laced superlatives. Just a simple warm personal meeting to rejoice those moments with these champs:) Please join us in celebrating their success as we announce each of these deserving inaugural awards over the coming weeks.

https://m.facebook.com/story.php?story_fbid=10156511554848454&id=590623453

Why Practical Skills Will Matter More Than Your Degree In The New Economy

Apr 9, 2018

Pretty much the norm now in Industry. But reminders don’t hurt. The real key over the next few years is to bring the same pace of transformation at Universities, Colleges and Research Centres. Trainers, lecturers, profs and teachers at all levels need progressively relevant and applied skills to produce creative, logical and analytical students. This will be important for academia to stay relevant in the times where learning is increasingly becoming boundaryless and virtual. Early stage and progressive skilling responsibilities cannot be the primary responsibility for especially startups where productivity and innovation is a matter of life and death!

The Industry in India also needs more practioners to bring fresh thinking and innovative customer experiences. There is a need for Founders, CXOs, Venture Capitalists, Senior Management with a penchant for creativity and understanding of innovation cycles. It will be great to be a master of few things and jack of many.

All this value creation needs an increasingly strong academia. While blended training and learning has become mainstream, it is important for Academia to get Industry practioners to spend more time at Academia to co-create something which is fundamental to their businesses. Beyond summer projects, beyond short projects, beyond internships.

While definitely happening, but not quite at the pace of blended learning.

#foodfordigitalthoughts #skills #relevance

https://www.fastcompany.com/40551970/why-practical-skills-matter-more-than-your-degree-in-the-new-economy