Shortlisted for Elevator 2019

Oct 17, 2019

#DigitalBusinessDepartment #PerformanceMarketing

It gives me great pleasure to share that we are amongst 20 agencies in the Asia Pacific invited to Google’s Elevator program for top next gen agencies. We will be introducing many more skill transformation initiatives for the AI-driven machine learning era to drive revenues and performance mandates at organizations like yours. Thanks for embracing JugularSocial.

google-elevator

Anyone for creating an ecosystem for sustain first, scale next enterprises?

Sep 10, 2018

A slight drift from the usual digital ramblings:) Bumped into this awesome thread on fund raising by founder of Mixpanel on their fund raising journey and adventures. The few lines he has shared is perhaps going to save years of fund raising experiments for startup founders and for investors who are looking to spot that secret mojo in entrepreneurs! This one is a gem:) Mixpanel by the way is a powerful mobile analytics platform.

https://mobile.twitter.com/Suhail/status/996767927465529344

On a different note, I think fund raising is romanticized way too much as a metric in a startup journey. It is a good story to believe or fall in love with, but the reality is that less than 1% get lucky. There is also nothing to be proud about times when one was going to run out of money soon and that some Angel bailed them out just in time for helping them live another day. This could be an annecdote for how luck can play a role, but definitely not an example for role modelling!

The grittier and more realistic journeys are those who had no angels and piggy banks to fall back on.

Those few from the 99% drive the economy of the country. Those who had no choice but to be profitable and sustainable first before they scaled anything. Those who had no choice but to persistently innovate and add value. Those whose biggest investors are their customers…

It is important to create an ecosystem of realism which can help entrepreneurs to persevere and build companies that last. An ecosystem that can inspire others to persevere to succeed instead of thinking funding decides whether one should pack their bags on sprint a marathon.