Shortlisted for Elevator 2019

Oct 17, 2019

#DigitalBusinessDepartment #PerformanceMarketing

It gives me great pleasure to share that we are amongst 20 agencies in the Asia Pacific invited to Google’s Elevator program for top next gen agencies. We will be introducing many more skill transformation initiatives for the AI-driven machine learning era to drive revenues and performance mandates at organizations like yours. Thanks for embracing JugularSocial.


Celebrating the three pillars of your Digital Business Department

Aug 18, 2018

Jugular’s existence hinges on its three pillars. Customer Partners who find value in us. Employed Partners who deliver this value. Vendor Partners who bring in varied expertise in a constant state of skill flux. We do not cut any corners when it comes to these pillars. We take pride in them. We try our best to ensure that we are a progressive organization for them to work with. 

I take this opportunity to institutionalize our first inaugural awards to simply convey how thankful, we are to all these three pillars.

No glitter, no vested interest (except their growth), no large staged settings and no artificially laced superlatives. Just a simple warm personal meeting to rejoice those moments with these champs:) Please join us in celebrating their success as we announce each of these deserving inaugural awards over the coming weeks.

Payment Ecosystem and Real time Transaction Trends to watch out for

Aug 18, 2018

There has been substantial progress lately on realtime payment ecosystems within facebook messenger and WhatsApp. While recharge capabilities already seems to be in beta (refer screenshot), I am pretty sure full fledged payment recieving capabilities will be just around the corner when it comes to facebook messenger. This might herald an all new era of real time customer experience and transactions. Especially so with it’s deep integration capabilities with brand owned websites backed by AI driven bot building possibilities. This maybe one of those customer experience masterstrokes which changes the way customers interact and transact with brands. Application of this experience in every sector is likely to be profound.

It is high time we put facebook messenger and WhatsApp central to your online browsing experience for customers. As always, our vision for you is to get you that competitive advantage with insights, technology and marketing that your competitors may not have (y)

Enjoy your weekend:)


Welcome the era of realtime conversational payments

Feb 14, 2018


An interesting development which can transform healthcare digital consumer experience in the years to come. Whatapp is now UPI linked so WhatsApp can be used to transfer and receive money.

This can be a fundamental shift in the online payment ecosystem in India considering that WhatsApp is now the primary conversational (realtime interaction) app. Here is a screenshot on how it can work in context to progressive healthcare patient experience. Transformation is evident. Healthcare enterprises need to transform with new agile processes and skilled expertise to lead this shift. There is opportunity ahead.

If it is Digital, you will hear it first and hopefully do it first with JugularSocial- Your Digital Business Department