Payment Ecosystem and Real time Transaction Trends to watch out for

Aug 18, 2018

There has been substantial progress lately on realtime payment ecosystems within facebook messenger and WhatsApp. While recharge capabilities already seems to be in beta (refer screenshot), I am pretty sure full fledged payment recieving capabilities will be just around the corner when it comes to facebook messenger. This might herald an all new era of real time customer experience and transactions. Especially so with it’s deep integration capabilities with brand owned websites backed by AI driven bot building possibilities. This maybe one of those customer experience masterstrokes which changes the way customers interact and transact with brands. Application of this experience in every sector is likely to be profound.

It is high time we put facebook messenger and WhatsApp central to your online browsing experience for customers. As always, our vision for you is to get you that competitive advantage with insights, technology and marketing that your competitors may not have (y)

Enjoy your weekend:)


Welcome the era of realtime conversational payments

Feb 14, 2018


An interesting development which can transform healthcare digital consumer experience in the years to come. Whatapp is now UPI linked so WhatsApp can be used to transfer and receive money.

This can be a fundamental shift in the online payment ecosystem in India considering that WhatsApp is now the primary conversational (realtime interaction) app. Here is a screenshot on how it can work in context to progressive healthcare patient experience. Transformation is evident. Healthcare enterprises need to transform with new agile processes and skilled expertise to lead this shift. There is opportunity ahead.

If it is Digital, you will hear it first and hopefully do it first with JugularSocial- Your Digital Business Department

Your Digital Business Growth Opportunities

Jun 21, 2017

At JugularSocial, we empower traditional consumer businesses with integrated marketing solutions to help them achieve their online business potential.

For our Real Estate, Healthcare and B to B Clients, during the course of our engagement, we bring arguably the most advanced, scientific and measurable digital marketing roadmaps for the brands we work with. We will work closely with the Founders, CxOs, Sales and Marketing leaders to help hone and achieve their revenue goals from digital medium.

We believe you have all the great ingredients for becoming the preferred consumer real estate brand in the digital space. All the brands we have served are now online market leaders in their own verticals. For our real estate clients our online strategies and tools can facilitate up to 50% increase in online attributed sales and site visits. To give a context, our thought process and workflows for home buying online facilitated perhaps India’s first online booking (for a client in the affordable housing space) in 2010. Our high potential workflow remains the most well thought through process from a consumer loyalty perspective.

Typically within 2 years of engagement, the brands we serve develops strong and successful digital business and marketing processes/outcomes/KPIs. At that point, our brands mature to even invest on building their own internal digital teams and are able to successfully get tactical outcomes from task based digital/marketing agencies. Making ourselves redundant after helping you see and measure digital success is our goal from this roadmap :)

Our scope covers the following:

  • Real time dashboards that CxOs always wanted
  • Grow site visits and bookings with access to our proprietary marketing automation solutions
  • Lead nurturing with personalized workflows based on stages (enquiry, opt ins, site visit booked, site visited, booking interest et cetera)
  • Hone your website into a sales machine with smart inbound triggers
  • Access to your Digital Department with functional specialists with diverse digital expertise (social, search, media planning, conceptualizers, technology evangelists). They have the best track record in this Industry. Period.
  • Creating Personal Brands around Corporate Leaders Managing and building the Brand’s online reputation.
  • Managing and honing your online distributor networks (like Practo, what clinic, housing, 99 acres, India Property et cetera).
  • Rank for the right consumer keywords with powerful and innovative search marketing approaches.
  • A Social Media roadmap that is fully measurable and tangible Launching and managing your own online consumer connect magazine and community.
  • Once a month day visits to the Brand’s location for comprehensive reviews and planning- we are extended team for you!
  • 12X6 hours access to your Digital Business Team.
  • Last but not least, never before like transparency in media and advertising planning- you will have complete control on ROI.

With Jugular as your Digital Business Department, you will have real time access to what’s spent, why it’s spent, when it was spent, where it is spent and whether it is making sense to invest your monies on these mediums. No more middle men. You spend it directly with the source, we manage and track to make sure your monies are being put to best use only.

A JugularSocial snapshot

  • Did you know JugularSocial facilitated one of India’s first home buying transactions in 2010?
  • 95% of our clients have retained us since our inception!
  • We are one of the few companies who can help track your marketing efforts through to the complete sales cycle
  • We are backed by the best think tanks and advisors in digital marketing and technology.
  • We are are part of the UK government trade and invest authority’s global entrepreneur program. One of the 24 companies selected to be a part of the Start-up Leadership program, twice finalist in the globally competed TiE Silicon Valley’s TiE50 awards.